Love our style and want to see it rolled out across your own brand or products? We offer custom branding and packaging design for businesses looking for something heartfelt, creative, and uniquely theirs. Whether it’s illustrative branding, bespoke packaging, or a full identity that feels just right—we can help bring your vision to life in a way that’s thoughtful and true to you. Below is a little peek at some of the work we’ve done.
While contracting with Goldi, a Brisbane-based design studio, I had the incredible opportunity to work under the guidance of their head designer on the branding for the Museum of Brisbane’s latest exhibition, which celebrated the rich stories of our city. As part of this project, I developed a concept centred around a flowing, string-like font to represent the winding Brisbane River — a symbol deeply woven into the city’s identity. I paired this with a series of fine-line illustrations capturing both iconic landmarks and everyday Brisbane moments.
Each drawing was crafted with intricate detail, offering a sense of discovery—the longer you look, the more hidden elements you find. This concept was selected as the foundation for the entire exhibition. The hand-drawn elements became a defining feature, transforming the museum space into an immersive experience. The branding extended beyond the exhibition itself, with these illustrations displayed on marketing materials and installations throughout the city, creating a cohesive and captivating visual story of Brisbane.
It was a rewarding experience that sparked my love for illustration and set the foundation for the style I continue to explore today.
I was honoured to collaborate with Share the Dignity for their It’s in the Bag campaign, illustrating their instruction guides and designing a meaningful range of digital downloads to help people write heartfelt messages to those who need it most. Over 3,500 people downloaded these within days of release — and they continue to be used today, spreading kindness, dignity, and hope one message at a time.
Good Reason Co is a vibrant, nostalgic gifting brand inspired by the retro aesthetic of the 1970s. The project involved creating a cohesive brand identity and designing product packaging that aligns seamlessly with the brand’s warm, feel-good, summer vibe.
The process began with developing a brand image that drew inspiration from the art styles and colour palette of the era. This retro theme was carried through to the product packaging, incorporating playful design elements and creative wordplay with the brand’s name, “Good.” Each product was thoughtfully designed to contribute to the brand’s overall storytelling to create a joyful and memorable unboxing experience.
Lucian Candles approached me to design ancient Egyptian-themed packaging for one of their signature candles. My design process began with in-depth research into ancient Egyptian culture, drawing inspiration from iconic symbols and mythology.
The final design features Ra, the Egyptian god of fire, symbolising the candle’s flame. Bestet (cat) representing home and family, reflects the cozy and welcoming ambiance candles bring. Additionally, the scarab beetle, a symbol of rebirth and renewal, ties into the brand’s message of creating fresh, uplifting experiences.
These thoughtfully chosen elements were woven into a cohesive and visually striking design that celebrates the brand’s story while delivering an authentic ancient Egyptian feel.
Loud Mouth Teeth Whitening Strips is a brand offering an easy, fun, safe, effective, and affordable way to whiten teeth. The brand’s bold and playful personality is reflected in its vibrant, pop art-inspired packaging.
While Loud Mouth is clinically tested and dentist-approved, the brand intentionally breaks away from the traditional clinical aesthetic. Instead, it embraces a fresh, engaging, and non-traditional look. The lively color palette and pop art elements were consistently applied across all packaging, social media, and website designs to create a cohesive and memorable brand experience.
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